Trends on Tuesday: Mobile & the Media Universe


Media UniverseNielsen released this graphic last month which charts the media consumption universe. The highlights include:

  • As we’ve seen reported elsewhere, smartphone owners officially make up the majority of mobile subscribers, as 56 percent owned a smartphone as of Q3 2012.
  • On average, those surveyed spend 5 hours and 20 minutes a month consuming video via mobile devices.
  • 16 percent of television owning homes homes also own a tablet.
  • Feature phone usage is on the decline with only 44% ownership,as opposed to 82% in 2009.
  • Social media usage still occurs predominately via computer, but smartphone app and mobile web browser usage combined match it.

Agencies should strive to make their content consumable on multiple devices.

, ,

  1. #1 por window cleaners el 14/03/2013 - 04:43

    Thanks in favor of sharing such a fastidious thinking, piece of writing is
    nice, thats why i have read it entirely

Responder

Introduce tus datos o haz clic en un icono para iniciar sesión:

Logo de WordPress.com

Estás comentando usando tu cuenta de WordPress.com. Cerrar sesión / Cambiar )

Imagen de Twitter

Estás comentando usando tu cuenta de Twitter. Cerrar sesión / Cambiar )

Foto de Facebook

Estás comentando usando tu cuenta de Facebook. Cerrar sesión / Cambiar )

Google+ photo

Estás comentando usando tu cuenta de Google+. Cerrar sesión / Cambiar )

Conectando a %s

A %d blogueros les gusta esto: